CD Quality Music over Bluetooth

Outstanding Audio Quality

apt-X technology is what wireless audio has been waiting for. With apt-X audio coding, you can be assured of clear, pure and full stereo sound. It allows you to not only hear, but experience and feel the audio. Utilizing apt-X, Bluetooth can now offer wireless audio quality that is indistinguishable from the highest quality wired connection.

Professional Grade Sound

Until now, apt-X has been the best-kept secret of the professional audio industry. From major public broadcasters to film production studios, apt-X is used throughout the world to send high quality digital audio from A to B in real-time. It was developed to meet the exacting standards of musicians and audio engineers who love the exceptional dynamic range and high fidelity it provides. Now available on selected consumer devices, the technology ensures that music lovers everywhere can stream the rich listening experience that only apt-X can deliver.

apt-X: revolutionizing Bluetooth listening

Bluetooth technology has revolutionized our communications and lifestyle by eliminating troublesome wires and letting us get on with life on the move. Listening to a mobile phone conversation on a Bluetooth earpiece sounds just fine but when it comes to delivering full stereo sound, a little extra help is required. apt-X works within Bluetooth to deliver CD quality audio, ensuring you are getting the most from your wireless listening experience. In order to deliver stereo digital sound within Bluetooth, audio compression is necessary. While traditional audio compression technologies struggle to provide full-bandwidth, high-fidelity audio over Bluetooth, apt-X works to ensure you enjoy the fullest, richest sound your music collection has to offer.

apt-X legacy

If you have ever been to the movies or listened to the radio then chances are you will already have heard apt-X in action. Over 20,000 radio stations across the world and thousands of cutting-edge film studios rely on apt-X for high quality audio delivery. The digital compression technology now known as apt-X was originally developed in Queens University, Belfast, Northern Ireland. The technology was first brought to market for radio automation applications to store CD quality audio on computer hard drives for direct playout during radio shows, hence automating the process of the disc jockey. The acclaim the technology received lead to further research and development and throughout the 1990s the technology was used by Broadcast and Post-production studios worldwide to deliver high-fidelity, low latency audio in situations where bandwidth was limited. The same core principles that have earned apt-X worldwide acclaim in the Broadcast and Post-Production markets make it the perfect solution for delivering high quality audio on wireless devices. apt-X is leading the way in bringing pro-audio quality to the discerning consumer.

apt-X Key Features:

- Blind listening tests with industry reference audiences have shown that apt-X over Bluetooth is indistinguishable from audio delivered over wired technology. Unlike Psychoacoustic- based technologies such as MP3 or AAC, apt-X can be used to transport audio without degrading the audio quality. With MPEG/AAC compression, the encoding process is destructive and content perceived as irrelevant is discarded. apt-Xs transparent, non-destructive approach ensures that every frequency present in the original signal is preserved in the encoded and decoded signal.

- Dynamic Range of >92dB for 16bit audio and >120dB for 24bit audio.

- The overall framework of apt-X ensures a high degree of resilience to random bit errors, with the bit error response well matched to the auditory response of the human ear. apt-X employs connection and synchronization techniques to ensure a robust connection and enable delivery of audio even under stressful conditions.

- Shortest processing delay of any professional audio compression technology. Many current wireless devices suffer from unwanted delays which cause lip-sync issues, apt-X can enable real-time delivery of wireless audio ensuring seamless integration when used with video devices.

- apt-X encoded audio fits neatly within the available bandwidth of wireless transmission standards to offer an efficient solution for bandwidth-restricted connections.

Press Release: June 28th 2010, Salt Lake City, Utah

apt-X pumps CD-quality stereo into Sportsband wireless Bluetooth headphones from Jaybird

Active lifestyle consumer electronics brand up-scales wireless stereo sound quality of Sportsband headphones with apt-X high-grade audio coding for Bluetooth.
APTX, the high-grade audio coding company, and Jaybird, a leading provider of ultra-cool audio accessories for active-lifestyle consumers, have collaborated to perfect the wireless stereo audio performance of Sportsband, the latest range of color-coordinating Bluetooth headphones. Designed for personal stereo entertainment during work-outs, extreme sports, fitness training, leisure activities, and outdoor pursuits, the affordably-priced Sportband also integrates a high-quality microphone for calls with mobile phones such as the new iPhone 4. Sportsband, and other products in the Jaybird portfolio, are ideal for consumers looking to cut the cord and go wireless with great style and uncompromising performance.

apt-X boosted Bluetooth audio fidelity

The inclusion of apt-X audio coding within the Bluetooth advanced audio distribution profile is essential to the intrinsic capability of Sportsband to deliver wired-quality audio without the wires. Where present and activated, apt-X audio coding guarantees that wireless connectivity Bluetooth streams full-spectrum (20Hz - 20kHz) audio over the bandwidth limitations imposed by the Bluetooth profile for advanced audio distribution or A2DP. Version 2.1 of Bluetooth wireless personal area network standard is the near-ubiquitous implementation now found in almost every make and model of mobile phone, portable media player, the latest televisions, and other digital entertainments devices.

Sportsband: retro-styled wireless headphones

Judd Armstrong, CEO of Jaybird, said: "Thanks to the unique coding that apt-X applies to the stereo audio stream in Bluetooth, you can now finally go totally wireless without sacrificing any audio performance. It is plain even to the average Joe ears that apt-X really cleans up the sound, adding depth, bass and treble to your Bluetooth music. With apt-X pumping out CD-quality audio, Bluetooth streaming now rivals the performance of yesterday's wired headphones."

Mike Canevaro, VP Business Development of APTX, said: "Unlike other brands aimed at the youth demographic and outdoor market segments, Jaybird is committed to high-fidelity sound. The Sportsband get a double-first: it is a sexy-looking chunk of audio hardware and it sounds amazing. APTX is really excited to be working alongside so many audio companies that are succeeding at the cutting-edge of wireless and acoustic design, ergonomics and aesthetics. Sportsband is one of those iconic 21st century design classics for today's digital lifestyles."

Availablilty

Sportsband by Jaybird is available from all good on-line CE retailers, leading sports and audio outlets. The 80's looking retro design in high-impact, non-degradable plastic, is available in any one of 9 color schemes.

About Jaybird

In just two years JayBird has emerged as a credible authority in sports audio. With its designs highly influenced by athletes, its Lifetime Warranty Against Sweat on all products, and now as the Official Training Headphone Partner of USA Triathlon consumers can be confident they are buying a quality product.

About APTX

APTX provides industry-leading audio compression solutions to the broadcast, professional audio, and consumer electronics industries. The apt-X audio codec technology has earned a reputation throughout the audio industry as the ultimate high-quality, low-delay audio data compression algorithm available. Today, apt-X technology is licensed for use in broadcast audio codec hardware, professional audio systems, and consumer electronics devices, including portable media players and mobile phones, Bluetooth stereo headphones, and wireless microphones. Headquartered in Belfast, N. Ireland, APTX has sales offices in the US, Japan, China, and S. Korea. For more information, go to APTX.com.